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PPC & Conversion Tracking Specialist

I Make Your Marketing Data Make Sense.

I help businesses build reliable Google Ads, GTM, GA4 and server-side tracking systems so they can understand what is actually converting and make better marketing decisions.

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Bappi, Google Ads and Tracking Specialist
Tag Managerpurchase tag fired
GA4generate_lead received
Google Adsconversion recorded
  • Google Ads
  • Google Tag Manager
  • GA4
  • Server-Side Tracking
  • Meta CAPI
  • Enhanced Conversions
  • Ecommerce
Why tracking matters

Clicks are easy to measure. What happens after the click is where things get complicated.

I help businesses set up accurate tracking systems so they can understand conversions, revenue and marketing performance.

  • Every important action is defined, named and tracked on purpose.
  • Google Ads, GA4 and Meta receive the same, deduplicated conversions.
  • Bidding and reporting run on data you can trust.
TrackingAnalyticsGrowth
Portrait of BappiBappi
About me

I'm Bappi.
I Work Where Advertising Meets Data.

I'm a Google Ads and tracking specialist. My job is to make sure businesses can see what happens after someone clicks an ad. I set up Google Tag Manager, GA4, Google Ads conversion tracking, Meta Conversion API and server-side tracking, so the numbers in your ad accounts reflect what really happened on your site.

  • Google Tag Manager
  • Meta Conversion API
  • GA4 Analytics
  • Server-Side Tracking
  • Google Ads Tracking
  • Ecommerce Tracking
Freelancer on Fiverr and UpworkInstructor on SkilluperTracking tutorials on YouTubeBased in Bangladesh
Book a CallMore About Me
What I do

My Services

Complete tracking solutions to help businesses get accurate data and better marketing results.

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Selected work

Real Projects.
Real Implementations.

A few tracking implementations I have delivered. Client names are kept private.

View All Work
Ecommerce brand, UK

Ecommerce Tracking Setup

GA4 ecommerce events, Google Ads purchase conversions and Meta events set up through GTM, so every order reaches each platform with the right value.

GA4GTMGoogle AdsMeta CAPI
View Case Study
Online education platform, Australia

Conversion Tracking Implementation

GTM and GA4 tracking for course purchases on a LifterLMS site, so enrolments and revenue show up correctly in analytics and ad reporting.

GTMGA4LifterLMS
View Case Study
Ecommerce brand, UK

Server-Side Tracking Setup

A GTM server container on a first-party subdomain forwarding events to GA4, Google Ads and Meta for more durable, privacy-aware measurement.

GTM ServerGA4Meta CAPI
View Case Study
Profiles

Where You Can Find Me

YouTube

I Share What I Learn

Practical tutorials and insights about Google Ads, GTM, GA4, conversion tracking and analytics.

Visit My YouTube Channel
My process

How I Work With Clients

A simple and transparent process to get your tracking right.

  1. 01

    Audit

    Understand the current setup and tracking problems.

  2. 02

    Plan

    Define what should be tracked and how.

  3. 03

    Implement

    Configure the required tracking systems.

  4. 04

    Test

    Verify every event and conversion.

  5. 05

    Document

    Provide clear documentation and next steps.

Blog & resources

Blog & Resources

Guides and notes on tracking, analytics and Google Ads.

New articles are on the way

Until then, my tracking tutorials are on YouTube.

Watch on YouTube

Something Isn't Tracking?
Let's Find Out Why.

Tell me what you're trying to measure and what's currently not working. I'll take a look and suggest the best way forward.

Get a Free Tracking AuditSend Me a Message
Contact

Let's Work Together

Tell me about your project and what you want to measure. I'll get back to you as soon as possible.

I reply personally, usually within one business day.
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